Description:

4:30-6:30, Saturday, February 23 — How do you get people to come see your work? (Hint: It doesn’t happen at the last minute.) Inspirational and technical logistics of mailing lists and market segmentation. Email marketing services to physical mailings to flyers; how to coordinate this with the outreach and publicity that SOS does itself. This interactive talk is presented by Jesa Damora of FunnelCake Marketing, especially for those participating in Somerville Open Studios. This is the second in a series offered by SOS, for which Jesa is the Marketing Coordinator.

Instructor Biography:

Jesa Damora is an artist and an arts marketer who has had considerable experience in schmoozing. As executive director of a consortium sponsored by the US Department of Energy, she developed alliances with over a hundred entities, planned and managed events, and waded deep into major grant writing. She is published writer and editor, and a graduate of Harvard University. Recently, she produced a major show at a museum, in under three months and almost single-handedly, resulting in a landslide opening and record attendance. She also ran a very successful Kickstarter campaign for the artist involved. She runs FunnelCake Marketing out of Artisan’s Asylum; she is also marketing coordinator for Somerville Open Studios (her ten years of participation in SOS always put her in the top 6% of sales for the event). She lives to help others realize their art visions.